• Andy Ruck

How BNI networking saved my photography business.



It was 7 months after my redundancy. The comfy nest egg that I had left with was dwindling in mortgage payments, camera equipment and developing the business. I realised that my sales for the year were averaging less than half of what I needed to be bringing home.


I had a baby on the way and was scrambling for ideas on how to drum up business. If I'm honest with myself - I was drawing blanks. Not because I wasn't capable - but because I had been employed for my entire working life - with no idea how to run a business.


My GCSE and A-Level knowledge from Business Studies was a distant memory, and while I can do a fairly formidable SWOT analysis, this was not the solution I needed right now.


I'd been a BNI member for about 2 years - I had joined whilst at my previous employment to help me get my weekend photography business going. Having become fully self employed earlier in 2019, I discovered the joys and freedoms that come with running your own business - as well as many of the pitfalls. Finding where to invest my time in the business, reputable companies to trust are a minefield for the uninitiated - and after having worked for 13 years for someone else, I had enjoyed a few months without the pressures of work.


Going to my BNI meeting was always fun for me. Whilst I'm not a natural networker (I much prefer being in the corner on my phone) BNI was really helping me come out of my shell and push myself forward in business. My confidence speaking to strangers was slowly increasing, and standing up and talking about myself and my business was becoming second nature. But for some reason I just wasn't THERE yet...


I asked a member of the top table if I could have a bit longer to speak as I had an announcement to make that might run over my 60 seconds. I didn't know what I going to say exactly - I tend to talk my best when it's a bit unscripted. But as my turn came I remember clear as anything the 3 words that came out of my mouth - "I need help."


That simple line was a game changer. As soon as I explained to people in the room what was happening - that I had about 3 months before I had to start looking for work - that I wanted regular referrals but wasn't sure how to get them or what I was looking for.


Within that meeting, I not only got praise from my fellow members for being so honest, I got advice. There was a flurry of instant referrals, people who knew that a bit of cash in the bank would pay my bills for the next month - and these people gave so willingly I'll always be grateful. But there was one member who pulled me aside at the end for a 121 - and sat with me for over an hour asking me about my business, what I was looking for, what he could do to help.


This wasn't charity - it was a genuine desire to help improve somebody's business - and that is what BNI is. Yes there are referrals, accountability, training - and all the other things people who aren't part of BNI seem to fear. But the 121 meetings are where you can really develop yourself and your business as well as helping others.


That 121 was the first step into me changing my entire business model. Within 3 months I was running a business offering monthly subscription photography to 6 businesses, as well as picking up extra work from other chapters after they were hearing about the quality of what I do.


18 months later and my business is thriving. Having survived the COVID-19 pandemic that is still going my business has held strong. The subscriptions have helped provide regular income, even though 4 had to stop because of cash flow during this crisis - I've signed up another 4 to cover the deficit. I am picking up new work through more referrals than ever before, and it is down to BNI.


BNI Black Prince is my networking group, and I am proud to say that it is genuinely filled with some great local businesses, all of whom I trust to help me. If I have any work that needs doing, from my accounts to having electrics checked, BNI is where I go. Below are the trusted trades from my group.


Alan Stewart

Faxlink Communications

Office Equipment

01322 555682

www.faxlink.co.uk

Amme Lloyd

Twenty4Seven

Waste Recycling

0203 011 2629

www.twenty4sevenltd.com

Angie O'Neill

Pink Spaghetti PA Services

Virtual Assistant

07712 142587

www.pink-spaghetti.co.uk

Brian Chircop

C and C Plumbing

Plumber

0208 6167989


Christopher Gaites

Handyperson

07949 116953


Darren O'Brien

O'Briens Electrical Ltd.

Electrician

01322 630774

www.obrienselectrical.co.uk

Doug Cormack

AC Wealth Solutions Ltd

Financial Advisor

01959 561 606

www.acwealthsolutions.co.uk

Irina Lecluze

Taxkeeping UK Ltd

Accounting Services

07984 443113

www.taxkeeping.co.uk

James Hooper

Kelly Financial

Mortgages

01322 332009

www.kellyfs.com

Jashmair Jheeta

J J Sealants Ltd

Sealant Applicator

07879 211840


Jason Farrugia

Combined Heat & Power

Gas

020 8300 6548

Jason Huckstep

Jays Mobile Tyres

Tyres

07719 837291

jaysmobiletyres.com

Jill Doherty

Travel PA

Travel Agent

01322 836 063

www.travel-pa.com

Lee Hobbs

Langford Haulage Services Limited

Removals

020 8306 6466

www.langfordhaulage.com

Leon Smith

LBS Scaffolding Services Ltd

Scaffolder

0800 047 4247

www.lbsscaffolding.co.uk

Maggie Compton

Apex Law

Solicitor

01322 441442

www.maggiecompton.co.uk

Neale Huelin

Stewart & Partners

General Insurance

0208 3042 638

www.stewartandpartners.co.uk

Patrick Steppel

PML Construction Ltd

Builder

020 8676 0019

https://pmlconstructionltd.com

Paul Douglas

Acupuncture Associates

Acupuncture

07876 510887

Peter Kot

Evergreen Care Bexley

Charitable-Fundraising Organization

01322 431765

www.evergreencarebexley.org


Philip Chantry

Action Coach

Business Coach

07770 884297

www.ActionCoach.co.uk

Sam Keehn

Quaddus Creative

Sign Company

01322 801359

www.quadduscreative.co.uk

Sam Kirkby

Focus Group

Telecommunications Systems

0330 024 2400

www.focus-grp.co.uk

Simon O'Brien

SJRM Construction

Carpenter

07545 836041

Spencer Baker

Ruby Plum

Caterer

07580 174784

www.ruby-plum.co.uk

Tom Gallagher

Point of view glazing ltd

Windows-Doors

0208 611 2917

www.povglazingltd.co.uk

Tony Cornish

Cornish Decorators (London) Ltd

Painter and Decorator - Residential

0800 043 6989

Www.cornishdecorators.co.uk

Tony Lock

Bright Side Recruitment Ltd

Employment Services

07388 548801



About Us

Based in Ebbsfleet in Kent, Rogue Ginger Photo offers creative, bespoke photography services to Charities, Commercial, Domestic & Education clients.

With a wide range of photography experience, we know we can provide you with the images you deserve.

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Ebbsfleet, Kent

07872 826880

info@rogueginger.co.uk

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