Why is it important to invest in photography?
Having branded photography that fits within your companies ethos is the same as investing in any other part of your business - you get out what you put in.
If you create luxury homes with a very high end finish and are targeting high net worth individuals - it is no good shooting your work on your phone. You risk losing those potential clients because they cannot see the true quality of your work and the expertise involved. Thats where a professional photographer should step in.
I've worked as a professional photographer for over 17 years. I love the challenge of being a creative person and pushing the boundaries of my technical knowledge.
I spent about 13 years working in education - shooting a range of images for various publications including school prospectuses and websites. I also worked directly in classrooms educating both students and teachers on the technical setups needed for using photography and media equipment - from shooting through to editing.